What does it actually take for a Fintech brand to stand out when everyone is competing for the same attention? In this episode of Fintech Talks, Laura Gibson-Lamothe sits down with Mike Neumeier and Erica England of Arketi Group for a candid conversation about trust, visibility, storytelling, thought leadership, and what changes when AI makes content easier than ever to create. They get into what companies often get wrong, why original thinking still matters, how earned media shapes credibili...