8 CDs for a penny?! This must be too good to be true. I mean, who would fall for such an obvious bait and switch? Well apparently, by 1975, over 3 million suckers were on the hook for buying a set number of full price records over the next year and it just kept growing. In this episode we talk about our experiences with this evil, but brilliant, marketing scheme and how we fell for it just like you!

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• Show NotesColumbia House Still Exists! » www.columbiahouse.com/
• How Did Columbia House Make Money? » bit.ly/2GLT3hQ
• Four Columbia House insiders explain the shady math behind “8 CDs for a penny” » bit.ly/36TbQm3
• The rise and fall of the Columbia House record club — and how we learned to steal music » bit.ly/2GRBpJK
• ‘8 CDs For A Penny’ Company Files for Bankruptcy » n.pr/37VufQj
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