Go to www.geniusnetwork.com/126 to access the show notes for this episode along with an exercise to help you action on what Paula teaches. Make sure to tune back in for part 2 with Paula and Joe on Genius Network episode 127.

• Paula shares some of the most useful lessons she’s learned as a TV producer that can help almost any entrepreneur
• The 2 most common mistakes entrepreneurs make when it comes to getting media (and how to avoid them)
• A mindset shift that can help you become more persuasive and transform your audiences lives
• The Accordion Method: The secret to creating succinct, powerful, impactful communications