My guest this week on Generation Innovation is Jim Helberg, Executive Vice President and Chief Media Officer at RPA Advertising in Santa Monica, CA. Jim is best known for innovations in the automotive category across all tiers for brands including Honda, Toyota, Nissan, and Chrysler. He has also served in senior-level positions across a wide portfolio of consumer categories including CPG, airlines, toys, and financial services. 

 

 

Since 2014, Jim has also served as Professor of Media Strategy, at the University of Oklahoma in Norman.