<p>Zach and Andy welcome Tracy Moore and Rob Knighton from RevLocal to the Podcast to discuss various topics regarding Marketing for Small Businesses. Topics include the importance of SEO, what is marketing, how to recognize a good marketing strategy and campaign, what to look for in a marketing organization to work with and the relationship between marketing and lead generation and sales. We hope you take a listen and hit that subscribe button to not miss an episode!</p>

Continuous Improvement - Mindset or Strategy?

A conversation-style podcast discussing issues around life, leadership, and small business success. Andy McDowell from Generate Your Value LLC and Zach Levy from Primerica Financial Services are your co-hosts of the podcast bringing their own experiences and talents to the table to help you navigate the obstacles in building a successful small business while enjoying the journey in such a way that joy and happiness are always present in your life. Zach and Andy also bring you inspirational guests whose life and career stories help you to work towards your own joy, happiness, and success in life!Andy McDowell is an engineer by trade and a creative by nature. He is the founder of the entrepreneurial and small business coaching and consulting firm, Generate Your Value, co-host of The Generate Your Value Podcast, and an Executive Contributor for Brainz Magazine.Andy spent 22 years with the Boeing Company, where he always felt more like a life coach than a boss. In 2002, he began his journey into entrepreneurship within a corporation when he was asked to develop an Airspace Design Consulting business from scratch that would serve the global government market.Andy has a Bachelor’s Degree from Georgia Tech in Electrical Engineering and a Master’s Degree in Computer Information Systems from Georgia State. Naturally, his aviation work took him around the world and enabled him to work on high-profile projects - such as preparing the Beijing and Sochi Airports for their respective Olympic Games.Andy would love to have a conversation with you about how he might be able to use his strategic skills developed from his years with the Boeing Company to Generate Your Value in your personal and professional life. He has a keen sense for applying business concepts into life coaching, and life coaching concepts into business.Zach Levy is a Georgia native, born and raised. Growing up as an athlete, he built the foundations of work ethic, team building, and leadership. Through elementary, middle and high school, he was a wrestler, yet when college came around, he was recruited to the cheer squad, where he truly learned about lifting up others. After college Zach went on to manage one of the largest health clubs in Georgia, but quickly found that the corporate fitness sales life was not what he thought it would be. He then moved on to be a district manager for good ole' Waffle House. As anyone in restaurant management knows, it was not all rainbows and butterflies. Experiencing rapid burnout, and not feeling fulfilled, Zach started searching for other avenues, and found a passion for helping others in the financial field. He currently is a financial advisor and broker, with a goal of growing business to all 50 states in the U.S. His mission is to break the status quo of the financial services industry, and help people truly understand how to win the money game.&nbsp;