General Principles
General Principles
Daniel Jiang, Anna McGovern
Building A D2C Product From Scratch with Caleb Ulffers from Haven Athlethic
52 minutes Posted May 28, 2021 at 11:00 pm.
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Wonder how to start your own D2C Product and Brand?
Caleb Ulffers (@calebulf) shares with Daniel Jiang (@ikigaibydesign) about how he started Haven Athlethic. Coming from a marketing background and solving a problem he had himself after a gym mishap, Caleb went and built a product that he would enjoy. Listen in as Caleb shares his experiences on how he learned how to build and sell a product from scratch. His lessons would be very valuable to anyone hoping to start their own D2C company.
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Show notes:
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2:11) How to conceptualise and design your product
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5:12) How to do pre-sales
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10:01) How to work with family and friends
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12:15) How to find the right manufacturer
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19:08) Noah Kagan and company validation
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21:21) Spending money on ads
* (30;57) Pricing for samples
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36:41) Building relationships with suppliers
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41:52) Talking to customers