What if most customer objections are created before the price is ever mentioned?

Jimmy sits down with automotive coach Dave Schedin from Computrek for a deep dive into smarter selling, proactive customer communication, and building real trust at the service counter. They break down price shoppers, preventative maintenance, overcoming objections without pressure, increasing hours per repair order, and why the best advisors stop trying to be the hero—and become the guide instead.

Packed with practical language, real shop examples, and strategies you can put to work immediately.