Show notes
Christian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.00:00 Understanding Client Lifetime Value08:29 Targeted and Broad SEO Strategy12:42 "Building a Self-Sustaining Business"18:37 Convenience vs. Personal Interaction25:49 Unexpected Positive Impressions Matter29:18 Pre-Digital Marketing: Mailers and Tracking32:14 Optimizing Repair Specials Timing42:12 Reducing Resistance Increases Success47:03 "Finding the Right Customer Fit"50:25 Prioritize Quality Over Marketing54:48 Business Audit and Digital Review58:44 Comprehensive Digital Marketing Solutions