U.S. Open week is here! Ryan previews this week's gear news before chatting with Callaway's Sr. Director of Golf Ball R&D, Eric Loper, about their design philosophy, their investment in ball R&D, utilizing AI and more.

Talking U.S. Open gear, golf ball rollback and ribbed grips

Which clubs should you be playing? Why are wedge grinds important? What the hell is Smash Factor and why does it matter? There's a lot to unpack in each of these questions. And Ryan Barath, Skratch's resident Gear Czar, has the answer. Every other week, Barath will be answering a selection of the hundreds of real reader questions he gets each week on Instagram, talking to the leading innovators in the gear space, and delivering the need-to-know information that can turn any dedicated golf fan into a bona fide gear head.