Are your customers so obsessed with you that they tell all their friends and family? Clifton Muckenfuss discusses the importance of client retention and the concept of raving fans to grow your business organically. He shares his journey to founding Building Raving Fans and the significance of coaching. Chaz & Discuss the the mastermind principle, the role of relationships in success, and common mistakes in building raving fans. The episode also explores the drawbacks of digital marketing and transactional selling, and the value of aligning business decisions with personal values.Clifton Muckenfuss:https://www.linkedin.com/in/cliftonmuckenfuss/https://your-small-business-coach.com/https://buildingravingfans.com/https://adailydoseofmotivation.com/Recommended Resources (Affiliate Links May Be Used):Gathering The Kings Full Library of recommendations:https://www.amazon.com/shop/gatheringthekings/list/300QACPW0EMZ5?ref_=cm_sw_r_cp_ud_aipsflist_aipsfgatheringthekings_1C46721HEAM65EC1ENWDChaz's favorite morning drink to fuel him for his day: https://bit.ly/3K3ebRz10% off Code: GATHERINGKINGS10Chaz Wolfe (Host): Linktree: https://linktr.ee/chazwolfeWebsite: www.gatheringthekings.comFacebook: https://www.facebook.com/chazwolfe/Facebook: https://www.facebook.com/gatheringthekingsInstagram: https://www.instagram.com/gatheringthekings/LinkedIn: https://www.linkedin.com/in/chaz-wolfe-86767054/Linkedin: https://www.linkedin.com/company/91415421/TikTok: https://www.tiktok.com/@chazwolfe_kingsYoutube: https://youtube.com/@gatheringthekings For more information on Gathering The Kings Peer to Peer Mastermind Group:https://go.oncehub.com/TheExceptionalLifeIf you liked this episode, please LIKE, SUBSCRIBE, drop us a REVIEW, and share with your friends. We appreciate you, and your support enables us to keep bringing you the goods on the show!((((((((((