E.J. Gold's book, Magic in the Mirror, details his unique approach to magic as a transformative practice.

Gold blends theatrical magic with personal development, emphasizing techniques to improve focus and attention. He promotes "Magic-for-Life," using performances in hospitals and homeless shelters for healing and service. The book includes instructions on various magic tricks and routines, along with discussions on the mental and spiritual aspects of performance.

Finally, it describes the creation of magical tools like the Prosperity Generator and explores the potential for personal transformation through dedicated practice.