Anyone who has experienced building either a professional or personal brand knows how hard it is to accomplish, given the many factors that must be taken into consideration. This is where brand coaching comes into play. Every business will always benefit from reliable advice and guidance, and that's exactly what Elizabeth Lindsey sets out to do for the athletic scene. She sits down with Rob Cornilles to talk a bit about her work as the President of Brands and Properties at Wasserman. She delves into the right balance that brands must learn between reinvention and innovation, how to create a deep connection with fans, and the best way to navigate branding blind spots. Elizabeth also shares her advocacy in empowering women entrepreneurs and how their transition due to the pandemic impacted experiential marketing.