I actually have something in common with the Sage of Sports Marketing: we began our sports careers with the same franchise. Jon Spoelstra started with the Buffalo Braves, which later became the Los Angeles Clippers. As my followers know, the Clippers is where I learned to sell. But in this episode, we don’t talk stick and ball as much as we explore the lessons that marketing and selling sports crosses over to any business in any industry. The father of two-time NBA Champion Coach Erik Spoelstra, Jon is this week’s Game Face Exec as he demonstrates his legendary knack for outrageous solutions to problems.