Melisa: If you’re posting Reels on Facebook, you’ve got to ask—When’s the best time to post them?

Timing is everything when it comes to engagement, right? So what’s the sweet spot for getting the most views on your Facebook Reels?

Drake: Timing is key! Based on studies, the best times are typically early evening (6–9 PM) when people are unwinding or lunchtime (12–2 PM) when they’re taking a break. Experiment and see what works for your audience!