The “Green Premium” is officially dead. If you think a great invention is enough to save the planet—and a business—think again. In this eye-opening breakdown, Sophie Purdom (General Partner at Planeteer Capital) pulls back the curtain on the brutal reality of climate tech. While there’s an $82 billion “gold mine” of dry powder waiting, most founders are looking in the wrong places.

Whether you’re curious about how the world’s biggest industries (Energy, Food, and Transport) are being rebuilt or you want to know why your favorite “eco-friendly” startup might vanish tomorrow, Sophie provides the unfiltered truth on what it actually takes to win the climate war.

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Common Questions
Why are climate tech startups failing? Many rely on a “green premium” (charging more for being eco-friendly), which fails in a tough economy. Success now requires being cheaper or better than the “dirty” alternative.

Is there still money for new climate companies? Yes, but the “dry powder” is concentrated. Investors are pivoting away from pure software toward “hardware-enabled” solutions that solve real-world industrial problems.

How is AI affecting climate change? AI requires massive amounts of energy for data centers (the “Hungry Hippo”), creating a massive challenge—and opportunity—for the energy grid.

What is the best way to get involved in climate tech? According to Sophie, the world needs more builders and founders in heavy industry and risk mitigation rather than more venture capitalists.