In this episode of the Future Hospitality Podcast, we sit down with Clay Bassford, founder of Bespoke Sound, a sonic identity studio helping hotels and resorts design how they’re heard—not just seen. We explore the growing importance of sonic branding in hospitality, how music and sound shape guest experiences, and Clay’s journey from musician to entrepreneur. Whether you're a hotelier, designer, or creative thinker, this conversation will expand the way you think about brand experience—one song at a time.https://bespokesound.co/https://longitudedesign.com/