Liam McMahon is a marketer and storyteller who explores the history of some of Australia’s and the world’s most culturally influential brands. Through stories spanning fashion, streetwear, sport and popular culture, he uncovers the people, moments and ideas that helped shape the brands we know today.

In this episode, we dive into:

• Why Fashion Has Become So Homogenised

• How Instant Feedback Changed Creative Risk

• What Mambo Got Right About Cultural Relevance

• How Australian Surf Brands Shaped Streetwear

• Why Certain Sneakers Become Part of a Subculture

• How Unexpected Brand Collaborations Create Attention

• Why Creatives Should Stop Asking for Permission

• How Social Media Changed Identity and Self-Worth

And so much more.

Subscribe for more conversations on creativity, art, culture and the future of creative work.

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Follow Liam on Instagram: @1iam.mcmahon

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Follow Future History on Instagram: @futurehistory.co

Follow Wayne Lim on Instagram: @hausofwayne

Made for Makers. Shop Future History Unofficial Goods: shop.futurehistory.co