Launching a clothing brand is simple. Building one that survives is something else entirely.

Many fail because they copy another brand’s blueprint, move too late, and never build a point of difference strong enough to cut through in an industry that demands endurance and offers no guarantees that things will turn out the way you hoped.

Caspar Tremlett is a fashion entrepreneur and former co-founder of the streetwear label Mertra Mertra, a brand that grew from a small idea into a globally recognised label. After experiencing the realities of building a clothing company from the ground up, he now works with emerging founders, sharing what it actually takes to build and sustain a brand in the fashion industry.

In this conversation we explore:

• Why copying successful brands is usually a losing strategy

• The difference between inspiration and being derivative

• Why attention is the first battle every brand must win

• How brands use statement pieces to create conversation and simpler pieces to drive sales

• The financial and operational realities most founders underestimate

• Why building a fashion brand requires endurance, not just good design

If you're thinking about starting a clothing brand, or already building one, this conversation is a candid look at what the industry actually demands.

Follow Caspar on Instagram: @caspartremlett

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