Focusing on the 8th Global Goal of the World Health Organisation: Industry, Innovation and Infrastructure, we speak on this episode about: 1. Building a brand as fourth-generation within a family business 2. How do you come up with the business idea for a sustainable brand 3. Achieving proof of principle for your brand with certifications 4. Why aren’t businesses including the circular economy in their brand 5. How are things not being run well currently in the wine and cosmetics industry and how to change them?