Armand Wilson, Chief Revenue Officer at Whatnot, joins Phillip and Brian to unpack why live shopping finally took hold in the West. Drawing from Whatnot’s recent 2026 State of Live Selling Report, we trace the platform's origin from a niche Funko Pop marketplace to an $8B GMV juggernaut after landing $225 million in Series F funding.

Shoptalk Spring Recap: STRATA, Snoop Dogg, & the Simulacra

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus