The future of commerce hinges on agility, but most brands remain stuck at spreadsheet speed. Louis Camassa, Director of Product Management at Rithum, breaks down findings from the 2026 Commerce Readiness Index and reveals why data quality, inventory latency, and algorithmic visibility matter more than channel expansion. From agentic shopping's concierge promise to the infrastructure bottlenecks threatening AI's potential, this conversation explores what it actually takes to compete when algorithms—not just consumers—decide what gets discovered.