Future Commerce
Future Commerce
Phillip Jackson, Brian Lange
First Look: 2025 BFCM Numbers Are In
38 minutes Posted Dec 3, 2025 at 12:00 pm.
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Black Friday naysayers have been predicting its demise for years, but Adyen's Holly Worst has data proving the shopping holiday is far from dead—it's gone global. From Denmark's 6.1X surge to America's mobile wallet awakening, this year's numbers tell a story of transformation, not decline. The real shift? How we pay, when we shop, and why contactless finally caught on in the US.