A quick detour through the new AI-sexy ad era: Skechers’ subway-safe “thirst trap,” how Sweeney-style campaigns green-lit the trend, and a wild perfume anecdote about extracting a star’s “essence” that explains why ads now sell identity, not products.

The Sociology of Anthropologie

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus