A commerce crisis, a candy controversy, and the worst movie of the year. Phillip and Brian react to the fallout from new tariff policies — and somehow end up debating the structural integrity of pull-and-peel Twizzlers. PLUS: why A Minecraft Movie might be the final straw for family cinema.

🎧 Full episode available for Future Commerce Plus members.

The Marketer’s North Star is Myth

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus