Future Commerce
Future Commerce
Phillip Jackson, Brian Lange
[STEP BY STEP] The Secret to Smarter Meta Ad Spend: Guess Less With A Winning Mega Data Platform
45 minutes Posted Nov 19, 2024 at 12:00 pm.
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You want an optimized performance marketing stack, we have the expert insight. In season 14 of Step-By-Step, we’ve partnered with Triple Whale and Meta to help you maximize RoAS with higher-quality data.
In this episode, you’ll learn why first-party data is critical in a privacy-conscious eCommerce ecosystem, how domain-specific AI can revolutionise eCommerce analytics, and what the shift from self-hosted IT organizations to cloud-based solutions means for your business.