Walmart is Experimenting in the Present to Create the Future

In this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled up. Listen now and join the conversation!

Frictionless isn't Fictionless

Future Commerce is the culture magazine for Commerce. Hosts Phillip Jackson and Brian Lange help brand and digital marketing leaders see around the next corner by exploring the intersection of Culture and Commerce.

Trusted by the world's most recognizable brands to deliver the most insightful, entertaining, and informative weekly podcasts, Future Commerce is the leading new media brand for eCommerce merchants and retail operators.

Each week, we explore the cultural implications of what it means to sell or buy products and how commerce and media impact the culture and the world around us, through unique insights and engaging interviews with a dash of futurism.

Weekly essays, full transcripts, and quarterly market research reports are available at https://www.futurecommerce.com/plus