The $100 Pumpkin

• Brian believes that no matter if there's an economic downturn, people will always make room for food and beverage in their budget, “People don't want to come down on food and bev, they'll forgo other things.”
• Smaller stores like Erewhon might not face challenges in the downturn due to the loyalty of those going after food and bev, but Whole Foods which is not up-market, might take a hit with downturn challenges
• “The businesses that go all-in on investing in the right things right now instead of pulling back are actually going to do even better.” -Brian
• What we’re seeing is the echo chamber doing exactly what it’s good at, which is creating a narrative around something that is just a venture-backed industry problem.

Associated Links:

• How to Market in a Downturn
• Insiders #104: The eCom Brain Drain
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