Zine culture in the 90s bred the digital-first content brands of the 2000s, which have led to thriving online marketplaces where content begets commerce today. The best example we can think of is a digital property called Highsnobiety, which tracks the intersection between urban culture, streetwear, and luxury. In this episode Jeff Carvalho, co-founder of Highsnobiety, joins us to talk about how commerce is their next great investment and how it's bringing their readers closer than ever before.