This is the third in our series on Revenue Operations, which also gets called Marketing Ops, or if you prefer, Mops. 

Our guest grew up on the west coast and received his degree from the University of California at Berkeley. 

Over the course of his 20 year professional career, Vito Mazzarino has been both a company owner and an employee brought in to help with Marketing and Business Development. While doing that, he grew to love using automation to streamline marketing & sales processes. 

By the middle of the 2010s, he knew the automation tools well enough to implement them. He took this, along with a move to the other coast, specifically Montreal Quebec, as a signal that he should start his own agency.  

Growth Geyser was born in 2018 to strategize and deploy automation that grows a company's  customer base and  hits their sales targets.