👊 Dive into the octagon of public opinion as we dissect the complex relationship between Mixed Martial Arts (MMA) and media landscapes. This episode offers a whirlwind tour of how heroes and heels are constructed through media narratives, the role of hype culture in agenda-setting, and the influence of social media in modern MMA.

🎧 What You'll Learn:

• How Conor McGregor's persona exemplifies media framing in MMA.
• The impact of agenda-setting in amplifying specific fights and fighters.
• How fighters have become their own media companies in the age of social media.
• The emergence of independent media in shaping the sport's public discourse.

📚 Key Theories Discussed:

• Narrative Theory
• Agenda-Setting Theory
• Two-Step Flow Theory
• Public Sphere Theory

🥋 Whether you're a casual MMA fan or a media geek, tune in to discover the intersection of combat sports and communication theories.