🕵️‍♀️ We're going undercover to unpack the murky world of data mining in media! Learn how companies covertly monitor your digital footprint to serve creepily targeted ads and content.

🔎 We'll unpack relevant communication theories and ethical concerns surrounding privacy, manipulation, and bias. Plus, real world case studies of data misuse like the Facebook–Cambridge Analytica scandal.

🛡️ Get equipped with ways to protect your personal data through privacy tools, vigilance, and advocating for oversight. The truth is out there - let's shed light on the data mining shadows!

Key takeaways:

• How data mining works and why it's used
• Media theories like uses & gratifications and agenda-setting
• Ethical issues including privacy, surveillance capitalism
• Manipulation, echo chambers, and bias
• Ways you can safeguard personal data as a media consumer