In this episode of Fullerton Unfiltered, Brian and Adam break down how branding directly impacts the type of customers your business attracts. From websites and social media to trucks, uniforms, and messaging, they unpack why some companies attract premium clients while others constantly battle price shoppers. This conversation dives into positioning, trust, perceived value, and how to build a brand that attracts the right ICP and helps your business stand out in a crowded market.

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