Fullerton Unfiltered
Fullerton Unfiltered
Brian Fullerton
914. First Who, Then What: The Secret to Building a Great Company!
37 minutes Posted Jan 14, 2026 at 10:00 am.
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Most business owners chase the next strategy, marketing idea, or equipment upgrade, but Good to Great teaches a simple truth: first who, then what. In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one's for you.

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