To Focus or not to Focus? It takes just 7 seconds for our brain to decide whether to pay attention, to listen, to take action…or not. This decision is often made unconsciously; either our brain connects with the topic or not. But when the connection happens, then we are in the ‘bubble’, in the ‘zone’ – we are FOCUSED. Antonio’s experience straddles business and academia and he knows a thing or two about being focused.