Episode SummaryBusiness changes fast and people change slow. That gap, Steve Reiner argues, is where most change efforts quietly fail, and closing it is one of the few real competitive advantages a company has left. In this episode, host Justin Lake sits down with Steve, VP of Sales at Southern Glazer's Wine & Spirits and author of Leaders Created and Business Changes Fast, People Change Slow, to unpack why adoption stalls on the frontline and what leaders can actually do about it.Steve walks through his Change Stamina Framework, a four-step approach that puts the work back on leaders rather than the frontline. Leaders learn the change first, well before launch. They bring in managers, then frontline champions, staying in the room the entire time. They host the training themselves instead of kicking off a meeting and slipping out the back. And they reinforce the change for far longer than anyone expects, because sustainment, not go-live, is where adoption is won or lost.Along the way, Steve explains why the small daily changes sting frontline teams more than the big platform launches, why people resist change for reasons rooted in how our brains conserve energy, and why nine and a half times out of ten people do not need pressure, they need more time and attention. He also ties it all back to the P&L: if a change is worth making, it is worth supporting all the way through, because every day a team spends stuck in the change curve is a day the business pays for it.Key TopicsShrinking the gap between business speed and people speedThe Change Stamina FrameworkLeaders as participants, not just decidersWhy people resist changeSustainment is longer than you thinkConnecting change to the P&LEpisode Chapters About Steve ReinerSteve Reiner is VP of Sales at Southern Glazer's Wine & Spirits, with more than two decades of experience rising from consultant to senior leadership across multiple markets. He focuses on building leaders who build engaged, high-performing frontline teams. Steve is the author of two books, Leaders Created and, most recently, Business Changes Fast, People Change Slow, which lays out his Change Stamina Framework for leading change faster than the competition.ResourcesSteve's website: Leaders Created"Business Changes Fast, People Change Slow" by Steve Reiner, available on Amazon"Leaders Created" by Steve Reiner, available on AmazonSteve Reiner on LinkedInSkyllful