Professional racing driver Charlie Martin is on a mission to make motorsport more inclusive, all while chasing history as the first trans woman to compete at the 24 Hours of Le Mans. As brands shape the future of mobility, voices like hers reveal why representation, design innovation and trust matter more than ever.  

In this episode, we talk to Charlie about breaking barriers on and off the track. They explore how EV technology can unlock new forms of excitement, why clear communication is key to building confidence among women drivers, and how rethinking design could inspire the next generation of motorists. 

Find out more about Charlie Martin – https://gocharlie.co.uk/ 

Follow Charlie – @GoCharlieM on Instagram 

Read our Report ‘Bridging the EV Gender Gap’ – https://www.sia-partners.com/en/insights/publications/bridging-ev-gender-gap 

Discover more about The Upside, a Sia company – https://www.theupside.net/ 

Chat to us about how we can help you with your next frontier – [email protected]