Krista Cloud's path runs from a passion for climbing rock and riding trails in Southwest Missouri and Northwest Arkansas to brewing non alcoholic beverages for her own community. What started as home experiments to have something better than beer at bike and climbing events has grown into a brand built on natural ingredients and intentional choices.In this conversation, we talk about figuring it out, listening to customers early, outgrowing your space, leading alongside your spouse, realizing your capabilities, and understanding functional beverages.About Krista Cloud:Krista Cloud is the co-founder of Natural State Beverage Company, a Northwest Arkansas craft beverage company creating kombucha, functional sodas, and other naturally inspired drinks for people who value health, adventure, and great taste. What began as a home-brewing hobby alongside her husband, has grown into a thriving regional brand built on the belief that beverages should fuel an active lifestyle rather than work against it. Today, Krista helps lead the company through product development, brand building, and community engagement. As an entrepreneurial professional with over 10 years of experience in operations, customer relations, and marketing, she takes pride in creating thoughtful and innovative products that bring joy to others and support a healthier lifestyle.Learn more about Krista at:Website: https://www.naturalstatebeveragecompany.com/LinkedIn: https://www.linkedin.com/in/krista-cloud-3b33a72b7/To learn more, visit:https://www.linkedin.com/in/jason-shupp-18b4619b/Listen to more episodes on Mission Matters:https://missionmatters.com/author/Jason-Shupp/