Show notes
In This Episode: Kendra and Abby host an informational conversation with Justin DiTondo. Justin has been employed by Fedway Associates, a largely known liquor distributor in NJ, for 18 years. On account of current position the past 2 years as digital marketing director he is able to answer tailored questions to his experience! Justin provided a deep dive into the backgrounds of what goes into making a social media account thrive. He initiated thoughtful conversation about the future of social media apps such as Tiktok. Justin also discussed some of his favorite aspects and experiences working in the industry! Topic 1: Introduction (0:00)Topic 2: About Justin and his career journey that got him to his current position (0:31)Topic 3: Brands that Justin works with (1:05)Topic 4: Role and responsibilities of digital marketing director and e-commerce (1:40)Topic 5: More about B2B (2:20)Topic 6: Establishing Thirsty NJ (2:46) Topic 7: Evolution of engagement from Justin’s experience (5:01)Topic 8: Justin’s use of a social media strategy and what meticulous details are expected on social media (6:35)Topic 9: The benefits of boosting posts and accuracy of retention (9:33)Topic 10: Alternative efforts to increase engagement (10:46)Topic 11: Justin's insightful opinion of TikTok (11:26)Topic 12: Social media preferences to Justin (12:28) Topic 13: Justin's own personal favorite career projects or experiences (13:04)Topic 14: Justin discusses his favorite aspects of working digital marketing in the alcohol industry (14:32)Topic 15: Unique travel experiences and opportunities that the industry has opened up for Justin (16:30) Topic 16: Justin's go to drink (17:45)Topic 17: Things Justin is excited for in the future of digital marketing (18:52) Topic 18: Concluding conversations with Kendra and Abby (20:28)Topic 19: Outro (21:48)Podcast Transcript: https://docs.google.com/document/d/1TUQxKxfa9HwRejj78mKMKHYmN5U8u3gHjDRkPyxDZH4/edit Subscribe to the podcast! Follow our Instagram @fromthe_topshelf Follow our Twitter @fromttopshelf Like & follow our Facebook page! Check out our website for blogs, recipes & more!