When Heleyne Tamir dropped out of Monmouth university she did not know where life was going to take her. From a top position at theory to the opening of a clothing store, that would rival intermix and scoop, and then to the creation and cofounding of Surrat beauty, Heleyne had truly found her place in the business world. 

Surrat’s “do it yourself attitude was the embodiment of everything Heleyne believed in. Based on the perfection of Japanese beauty and the individuality of the people of New York, Surrat offers a new way to create your own palate and own your look. Heleyne built her company from scratch, taking her experience in fashion, relationships, and personal care. With tremendous entrepreneurship, she created a high demand product that sold out weekly in both Barneys and Sephora, all while running a home in New Jersey and raising 4 children.

Today, Surratt is featured in stores all around the world and continuing to grow every day. While Heleyne sold her share in the company, she still plays a vital role in its success and distribution. Award winning and fan favorite, Surratt is known as one of the most luxurious lines of makeup products on shelves to date.