Whenever I hear an entrepreneur asked, "What do you attribute your success to?" I know what's coming next: "Hard work."

Hard work is just one tool in your toolbox when you're building a business. Today, we talk about the other tools you can use to get the job done.

Marisa Corcoran is an actor-turned-copywriting mentor who helps business owners write with creativity and real dazzle. She helped me re-energize my website when it needed a significant overhaul. I can literally look over my email analytics and tell which emails I sought her advice on - because the open rates and click through rates always go way up! Today we dig into:

• Inserting personality into your copy. (Are you the hooker with the heart of gold? Or maybe you're more of the nerdtastic leader?)
• Creating a profitable AND sustainable business model.
• A quick dip into what the heck is up with summits lately.
• Relationship building within business bulding
• A LOT of other stuff in between. It's a smorgasbord of insight!

So buckle up, because this is gonna be a ride!

Want the show notes? Head on over to www.changeagent.studio/podcast