<p>Today I'm talking about productization, and how we can better reach &amp; connecting with our potential clients through selling our design process and services as PRODUCTS.</p>

How to make your firm's marketing count? It's all in the HEADLINE... [EP052]

Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".