What's the best lead magnet for your architecture or design firm? 
PDF e-book? Checklist? Video training? Livestream?
All of them!
But really, none of them...
Well actually, it's not a WHAT or HOW...but a WHO and WHY.

Reframing "Failure" to build more successful and resilient design firms and personal brands [EP023]

Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".