Are fake door tests ethical? We are super purposefully kinda misleading people to see if something is worth building.... (cue Wile E. Coyote reference).

Jon "Metal as Fuck" Crowder had a SUPER interesting post about the ethics of fake door testing, which I had to have him on the pod to discuss this topic. But we also got into a more broader conversation around ethics of A/B testing too!

We got into:

- Are fake door tests truly ethical? (Or legal...?)

- Should there be a 'board of ethics' for A/B testing? (yes. kinda)

- Jon's philosophy around CRO (and how it's influenced by his ethics)

Go follow Jon on LinkedIn:⁠

https://www.linkedin.com/in/jc-awip/

And check out his website: https://www.anotherwebispossible.co.uk/

Also go follow Shiva Manjunath on LinkedIn:

⁠⁠⁠https://www.linkedin.com/in/shiva-manjunath/⁠⁠⁠

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⁠⁠https://fromatob.beehiiv.com/