From A to B
From A to B
Shiva Manjunath
Conducting Better Heuristic Audits ft. Rishi Rawat
43 minutes Posted Jul 2, 2025 at 1:00 am.
Episode Start2:08 What Is a Heuristic Audit (With Help from Ryan Thomas)8:53 Good Heuristic Audits Are Systematic in Nature12:22 The "Goal" of the Heuristic Audit May Be More Important Than the Process16:20 The Importance Of Data to Informing The Heuristic Audit22:01 Rishi Actually Says Something Smart27:07 Heuristic Audits Should Highlight BOTH The Good AND The Bad35:29 Many Heuristic Audits Don't Simulate Emotion (Yet They Should....)Go follow Rishi Rawat on LinkedIn: https://www.linkedin.com/in/rawatrishi/Go check out the homie Ryan Thomas: https://www.linkedin.com/in/ryancharlesthomas/ Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/And go get your free ticket for the Women in Experimentation you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE
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How many of you have seen a website teardown and thought “Dude you literally have 0 data, this is just a vibes analysis?”I have that thought regularly. And it got me thinking about heuristic audits as a whole, and trying to understand what makes a good heuristic audit good, and a bad heuristic audit bad. I enlisted the help of my mortal enemy Rishi Rawat to explore this. Vibes were immaculate, and he actually said some smart things in this episode (shocker - I know). We got into:- The critical missing ingredients to take your heuristic from ‘shit’ to not only trustworthy, BUT valuable- Where many heuristic audits fail to be meaningfully impactful (despite being positioned as such)- An exploration of “expert” vs “non-expert” heuristic audits (and why both are incredibly valuable)Timestamps:00:00 Episode Start2:08 What Is a Heuristic Audit (With Help from Ryan Thomas)8:53 Good Heuristic Audits Are Systematic in Nature12:22 The "Goal" of the Heuristic Audit May Be More Important Than the Process16:20 The Importance Of Data to Informing The Heuristic Audit22:01 Rishi Actually Says Something Smart27:07 Heuristic Audits Should Highlight BOTH The Good AND The Bad35:29 Many Heuristic Audits Don't Simulate Emotion (Yet They Should....)Go follow Rishi Rawat on LinkedIn: https://www.linkedin.com/in/rawatrishi/Go check out the homie Ryan Thomas: https://www.linkedin.com/in/ryancharlesthomas/ Also go follow Shiva Manjunath on LinkedIn: ⁠https://www.linkedin.com/in/shiva-manjunath/⁠Subscribe to our newsletter for more memes, clips, and awesome content! https://fromatob.beehiiv.com/And go get your free ticket for the Women in Experimentation - you might even be entered to win some From A to B merch! : https://tinyurl.com/FromAtoB-WIE