SummaryIn this episode of Fridays 4 Fundraising, Kelly talks about why she tells her clients not to consider gala ticket purchasers as donors, and how to think about them more effectively to turn them into real partners. Links<ul><li>Check Out <a href="https://donorbox.org/?kfl_ln=zdbknju" rel="noopener noreferrer nofollow" target="_blank">Donorbox</a></li><li><a href="https://www.fromscratchfundraising.com/schedule" rel="noopener noreferrer nofollow" target="_blank">Request a Discovery Call</a></li><li><a href="https://www.fromscratchfundraising.com/sustain-thrive" rel="noopener noreferrer nofollow" target="_blank">Join Sustain &amp; Thrive</a></li></ul> Takeaways<ul><li>How to know if your fundraising program is transaction-based or relationship-based</li><li>Why transitioning to relationship-based fundraising is critical for sustainability</li><li>How to rethink your gala or special event fundraising to get the best of transactional fundraising and relationship based fundraising.</li></ul> Keywordsnonprofit fundraising, donor engagement, major gifts, creative fundraising strategies, relationship based fundraising

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