Fridays 4 Fundraising
Fridays 4 Fundraising
Kelly McLaughlin
What Wins on Donor Engagement: Authenticity!
8 minutes Posted Aug 21, 2026 at 10:00 am.
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Show notes

Summary

In this episode of Fridays 4 Fundraising, Kelly is helping you get over the fear of sending donor updates by showing you how the shift from polish to authenticity wins every single time.

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Takeaways

  • Infrequent, super polished newsletters don't engage donors the way you want.
  • Less polished, more authentic emails win every single time.
  • How can you re-think your donor engagement strategy.

Keywords

nonprofit fundraising, email list growth, donor engagement, major gifts, creative fundraising strategies