Summary

In this episode of Fridays 4 Fundraising, Kelly tells you how her clients have successfully gotten more responses from emails to donors with a simple, practical email strategy to improve donor communication and stewardship, emphasizing strategic and sparing use of mail merge for maximum impact.

Links

• Check Out Donorbox
• Request a Discovery Call

Takeaways

• Mail merge can personalize donor updates and increase engagement when used SPARINGLY.
• Using mail merge for important, targeted communications can create a sense of exclusivity and intimacy.
• Always use mail merge strategically to avoid spamming donors.
• Tools like Outlook, Gmail, and third-party plugins can facilitate mail merge.
• Donor stewardship emails sent via mail merge can generate immediate responses and conversations.

Keywords

fundraising, nonprofit, mail merge, donor communication, stewardship, email marketing, nonprofit tips