SummaryIn this episode of Fridays 4 Fundraising, Kelly shares practical strategies for email list segmentation and donor engagement to boost nonprofit fundraising efforts. Learn how to effectively categorize your supporters and leverage integrated platforms for better outreach.Links<ul><li>Check Out <a rel="noopener noreferrer nofollow" href="https://donorbox.org/?kfl_ln=zdbknju" target="_blank">Donorbox</a></li><li><a rel="noopener noreferrer nofollow" href="https://www.fromscratchfundraising.com/schedule" target="_blank">Request a Discovery Call</a></li></ul> Takeaways<ul><li> Segment your email list based on donor activity and interests.</li><li>Use integrated platforms like Neon One, DonorBox, and CauseVox.</li><li>Allow supporters to self-select their interests to improve engagement.</li><li>Update donor tags with last donation date for targeted campaigns.</li><li>Leverage Zapier to connect platforms that don't natively integrate.</li></ul>Keywordsnonprofit fundraising, email segmentation, donor management, CRM, donor engagement, fundraising strategies, nonprofit tips

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Join Kelly McLaughlin of From Scratch Fundraising for bite-sized assignments that help nonprofits raise more dough without burning out. No half-baked strategies—just proven ingredients for sustainable success. One thing you can learn in 5 minutes and do in one hour or less to move your individual giving program forward.