Show notes
SummaryIn this episode of Fridays 4 Fundraising, Kelly emphasizes the importance of personal donor engagement through calls, advocating for a return to traditional relationship-building methods to boost fundraising effectiveness. She shares practical steps for nonprofit leaders to reconnect with donors and improve retention.LinksCheck Out DonorboxRequest a Discovery Call TakeawaysThe decline of digital-only fundraising strategiesThe importance of personal donor relationshipsPractical steps for calling and engaging donorsChapters00:00 Welcome to Fridays 4 Fundraising00:41 Thank You to Donorbox!01:08 This Week's Focus: Call Your Donors, part 2!04:10 How to Approach Calling Donors You Don't Know05:49 Let's hang out!06:53 Your Homework Assignment: Call 10 Donors You Don't Know Keywordsfundraising, donor engagement, nonprofit, relationship-building, donor calls, fundraising strategy, Kelly McLaughlin, From Scratch Fundraising