CPG Vibes
CPG Vibes
Gavin Konkel & Wade Yenny
CPG Vibes - Episode 196 - CPG Alternate Channels w/Mike Levinson
1 hour 8 minutes Posted Feb 27, 2026 at 9:15 pm.
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Show notes

This week we are LIVE with Mike Levinson, Founder of FS Octopus.

Mike brings 25+ years in foodservice/alternative channels and retail, with deep expertise in CPG distribution — aka how products actually move, not just how they look on a pitch deck.

He’s worked with startups and big brands, so he understands both the hustle and the scale. His FS Octopus approach breaks foodservice/alt. channel sales down to what really drives results: distribution, marketing, buyer relationships, and sharp brand positioning.

FS stands for Food Service and it's always an underlooked channel for CPG Brands - but not anymore!

IF you want to learn about the Food Service side of CPG - TUNE IN!


https://fsoctopus.com/